Sales Development Representative

London, United Kingdom

Job description

Posted on: 
March 11, 2024

What is FundOnion? is a dynamic tech-driven FinTech Startup. We’re on a mission to deploy new and innovative Tech to help businesses access funding quicker, easier, and better than ever before.

Right now, we’re looking for a motivated and ambitious Sales Development Representative (SDR) to join our rapidly growing team.

As one of the UK’s leading debt finance brokerages, we’ve already facilitated over £600 million in funding requests through our State-of-the-Art, award winning platform.

Compensation and Benefits:

At FundOnion, we value your contributions and offer competitive compensation and benefits, including:

  • A competitive base salary with an attractive commission structure (uncapped).
  • A modern and vibrant office environment with frequent events and music to keep you energised.
  • Access to an in-office gym, promoting a healthy work-life balance.
  • 25 days of paid holiday per year to recharge and enjoy life outside of work.
  • A generous Health Insurance package provided by a top-tier healthcare insurer

There is significant scope for progression within the Company for the right candidate who can demonstrate their ability to generate new business and drive revenue growth for the sales team.


Why Work at FundOnion?

Rapid Growth: We are one of the fastest-growing debt finance brokerages in the UK, with a hungry and ambitious team looking to make a real impact on the finance world. Be part of our journey as we continue to scale and thrive.

Exciting Role: As a SDR, you’ll play a crucial role in helping source and qualify clients who are looking to secure funding for their businesses ranging from £10,000 to £1,000,000. It’s a dynamic, fast-paced position that promises to keep you engaged, motivated, and learning new things everyday.

Supportive Environment: Thrive in a pressurised yet rewarding environment with a team that shares your drive for success. We’re a small, tight-knit team looking for exceptional, A* players to join us. If you can deliver, your value won’t go unnoticed.

Career Development: We’re a FinTech startup with a bright future. Join us, and you’ll have ample opportunities to train, grow and evolve your career as our business expands, and as one of the first members of the company, there is a huge scope for career growth as FundOnion scales.


As a SDR you will:

  • play a crucial role in generating new business opportunities through proactive outbound cold calling and telesales efforts. The primary responsibility of the SDR will be to identify and qualify potential clients, initiating meaningful conversations, and nurturing relationships to ultimately pass on qualified leads to our broking team.
  • analyse financial documents and other information provided by prospective clients against an internal framework, assessing the quality of the enquiry and thereafter handing over qualified leads to the broker team
  • Foster and nurture relationships with our existing panel of lenders
  • Collaborate closely with the leadership team, including the CEO, CCO, and CTO, contributing to various aspects of operations, sales, and marketing.
  • Continuously develop your sales, negotiation, and other skills to drive revenue for the company.

Job requirements


  • Sales Experience: Previous experience in sales, customer service, or a related field is often preferred. This could include internships, part-time roles, or full-time positions.
  • Cold Calling Skills: Ability to effectively conduct outbound cold calls to potential clients with confidence and professionalism.
  • Communication Skills: Strong verbal and written communication skills are essential for engaging prospects, articulating product value propositions, and building rapport.
  • Active Listening: Ability to actively listen to prospect needs, ask relevant questions, and identify opportunities for further engagement.
  • Customer-Centric Approach: Demonstrated ability to prioritise customer satisfaction and tailor sales pitches to meet individual client needs.
  • Resilience and Persistence: Willingness to handle rejection and maintain motivation in a high-volume, fast-paced sales environment.
  • Team Player: Ability to collaborate effectively with colleagues, particularly with the broking team, to facilitate lead handover and support the overall sales process.
  • Results-Driven: Track record of meeting or exceeding sales targets and key performance indicators (KPIs).
  • Adaptability: Capacity to quickly adapt to changing priorities, strategies, and market conditions.
  • Technology Proficiency: Familiarity with CRM software and Microsoft Office Suite.
  • Product Knowledge: Basic understanding of the financial products and services offered by the firm, with a willingness to continuously learn and stay updated on industry trends.
  • Time Management: Strong organisational skills and the ability to prioritise tasks effectively to maximise productivity.
  • Ethical Conduct: Commitment to conducting sales activities with integrity, adhering to company policies and industry regulations.
  • Self-Motivation: Ability to work independently and take initiative in generating leads and driving sales efforts.
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